This is the most epic loyalty program ever.
Brand Branding of the Day: Want 20% off Eckō-brand apparel and accessories for life? Of course you don’t. But let’s say you did. Well, simply tattoo an Eckō logo somewhere on your person, and you’ve got yourself a coupon that won’t expire until long after you have.
Now where have I seen this before? Oh, that’s right: Every dystopian sci-fi film ever.