thedailywhat:

Marketing Campaign of the Day: A new campaign called “Freedom to Serve, Freedom to Marry” — whose debut video will give you chills — takes aim at the Defense of Marriage Act and its impact on gay and lesbian military families. The video follows the devastating trajectory of a lesbian relationship when one of the women serves in Afghanistan.

Evan Wolfson, the founder of Freedom to Marry, one of the organizations behind the campaign, spells it out for us:

Many people assume that, with the repeal of “Don’t Ask, Don’t Tell,” gay men and lesbians serving our country are now being treated fairly and equally, but that’s not the case. We ended the ban on open military service for gay and lesbian Americans, but there is still federal ban on treating married service members as what they are: married.

[towleroad]

This video is a remake of Benny Banassi’s popular “Satisfaction” clip.

It was produced by a Belgian organisation as part of their “Equal Payday” campaign to raise awareness about unequal salary opportunities between men and women.

In the original Satisfaction clip, you see sexy young women handling power tools. Well, in this remake, the sexy young women grow into 50- to 70-year-olds still handling the same tools.

As women, you can play a part in spreading the word around the world. Repost this video on your blogs, Facebook, or Twitter, and let others know about this injustice that is still plaguing women today. 

Wear RED on Equal Pay Day to symbolize how far women and minorities are “in the red” with their pay!

On previous Equal Pay Days, grassroots organizing on fair pay swept local communities. Women’s business and professional associations, labor groups, civil rights organizations and others committed to equal pay coordinated activities to raise awareness about how to solve wage inequity.

The next Equal Pay Day is April 12, 2011.

Find out more about the campaign from the Equal Pay Day website.

This is a really innovative social media campaign run through a Facebook app! Check them out here on Facebook. 

It’s a social campaign by Nursery & Garden Industry of Australia designed to help people increase their plant/life balance. They’re giving out 20,000+ plants at major Australian train stations. Each plant has a special code that can be activated through the Facebook app, combining “the digital and physical words into an innovative social campaign experience”.

The Facebook app teaches you how to care for your plant, and challenges your peers to be part of the experience through some competitions and giveaways too.

You can also use your own plant and get tips from the app! Check them out on Facebook and start growing your own plant!

Volkswagen Fox: Twitter Zoom Campaign

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations.

Volkswagen hid secret tickets across the entire city, and then displayed them on a microsite using Google Maps. The catch was, the map was zoomed all the way out and the only way to zoom in was to have the community band together using the #foxatplanetaterra hash tag, and the more tweets made, the more the map would zoom in, ultimately revealing the pinpoint location of each ticket. At which point it became a foot race in the real world to find them, day and night for 4 days.

In less than 2 hours, the campaign #hastag became the #1 trending topic in Brazil, where it stayed for the length of the campaign. Very cool promo mechanic from BBDO Brazil.